Early yesterday night, Beyoncé posted a narrative to her Instagram profile exhibiting a picture of the coordinates for New York Metropolis’s Guggenheim Museum. Images circulating on-line confirmed a projection on the constructing’s facade selling the upcoming launch of “Act 2: Cowboy Carter” and that includes a quote from the singer’s submit earlier this week: “This ain’t a rustic album. This can be a ‘Beyoncé’ album.”

Solely, the Guggenheim claims that it was unaware that Beyoncé could be utilizing the museum to advertise the mission. “The Guggenheim was not knowledgeable about and didn’t authorize this activation,” shared Guggenheim representatives in an announcement to Selection. “Nonetheless, we invite the general public—together with Beyoncé and her devoted followers—to go to the museum Could 16–20 once we current projections by artist Jenny Holzer on the facade of our iconic constructing to have fun the opening of her main exhibition.”

Some followers pulled as much as the situation and posted pictures of a clean constructing facade to social media, suggesting there was no projection in any respect. Others claimed that it was projected for a brief second, or that pictures of the projection circulating on-line have been altered to incorporate the textual content. To make issues extra complicated, earlier this morning, Guggenheim referenced Beyoncé on Instagram, posting a picture of Franz Marc’s 1910 portray “Three Horses Ingesting” together with the caption “This ain’t Texas,” referring to the opening traces from Beyoncé’s chart-topping new single “Texas Maintain ‘Em.”

Requests for remark to Beyoncé’s representatives went unanswered.

Beyoncé is a bit more than per week away from the discharge of “Act 2,” dropping on March 29. Information of the album got here as a shock when she put out a pair of singles—“Texas Maintain ‘Em” and “16 Carriages”—in the course of the Tremendous Bowl final month. Earlier this week, she posted a protracted Instagram caption together with another album cowl, explaining that she started work on the mission 5 years in the past after she had an expertise the place she “didn’t really feel welcomed.”

She was doubtless referring to a efficiency of “Daddy Classes” on the 2016 Nation Music Affiliation Awards alongside the group then often called the Dixie Chicks. Her look was met with backlash on social media and within the nation group, with some expressing displeasure that such a distinguished highlight was placed on a pop artist at a rustic occasion.

“The criticisms I confronted after I first entered this style compelled me to propel previous the restrictions that have been placed on me,” she wrote. “Act II is a results of difficult myself and taking my time to bend and mix genres collectively to create this physique of labor.”