Simply over a yr into his tenure on the high of Roku Media, president Charlie Collier sees his service, “the primary TV working system in America,” because the streaming business equal to successful primetime collection airing forward of your new present on broadcast TV.

“We host the expertise of tv,” Collier advised Selection co-editor-in-chief Cynthia Littleton at Selection‘s Leisure Summit at CES in Las Vegas Wednesday. “And as a creator and a programmer, the applications that my group are engaged on are phenomenal unique applications and we’ll construct a lead-in for them. We’re going to be the lead-in to most of tv, if not all of tv. And that’s an extremely highly effective factor.”

As former CEO of Fox Leisure and basic supervisor of AMC Networks, Collier is well-versed within the stacking a linear lineup to deliver essentially the most ROI to his community, and to its advertisers.

“If you wish to take a look at what the highest-value new present is yearly, take a look at what they put behind playoff soccer,” Collier mentioned. “It was true in 1960 and ’70, and it’s nonetheless true right this moment: the only greatest affect on a ranking of a brand new present on a linear service is the lead-in.”

Collier pointed to the scores return his former employer Fox noticed when it debuted new Dan Harmon animated collection “Krapopolis” behind the NFL on a Sunday, and CBS’s bump when it did the identical factor with the Golden Globes this previous week, as two examples of the significance of slotting actual property.

“That’s the reason you do it, as a result of — a minimum of for the start of the present — some viewers might be there,” Collier mentioned, including: “If we construct the lead-in to tv — once more, you don’t simply go to your present or channel anymore… you truly get hosted by an expertise, and we’re the hosts of that have.”

Selection kicked off its Leisure Summit at CES on the Aria in Las Vegas Wednesday, exploring how new applied sciences and innovation are steering the way forward for movie, TV, digital media, music, podcasts, gaming and extra.