Cementing its mass media standing in France, Netflix is becoming a member of forces with main TV channel TF1 and Newen Studios to co-finance its first ever French every day drama collection, “Tout pour la lumière.”

Newen Studios already ranks as a number one producer of every day French drama exhibits, together with “Tomorrow is Ours,” “The place all of it begins” and “Life so candy, even sweeter.” TF1 Group, in the meantime, is the nation’s main business channel when it comes to scores.

“Tout pour la lumière” is a household saga set on the planet of music and dance. Filming will start within the first half of 2025 and can happen in Southern France, within the pittoresque city of La Ciotat, and within the studio lot of La Belle de Mai in Marseille.

The collection is written by Coline Assous, Yentl Coubes, and Maxime Cormier. Will probably be produced by Céline François, and overseen by Stéphanie Brémond, deputy normal director of constant drama and long-form collection at Newen Studios.

Below the partnership, “Tout pour la lumiere” will launch of Netflix 5 days earlier than the free-to-air broadcast on TF1, and on its AVOD platform, TF1+.

Pauline Dauvin, VP of content material at Netflix France, says the every day collection “will enable French Netflix
subscribers to tune in to a every day drama , a primary in France.”

“This distinctive collaboration in manufacturing and distribution illustrates our shared dedication to innovate for the enjoyment of viewers and to assist inventive creation,” Dauvin says.

Pierre Branco, a former Warner Bros. Discovery govt who lately joined Newen Studios as CEO, says “The launch of such an formidable new every day collection is an thrilling mission” for the corporate.”

“We’re delighted to convey our experience in persevering with drama to this distinctive partnership with TF1 and Netflix, aiming to succeed in and retain a brand new viewers.”

Ara Aprikian, govt VP of content material at TF1 Group, says the “partnership with Netflix and Newen Studios will present a brand new formidable native origination and display as soon as once more our capacity to search out new methods to finance and distribute our tasks to provide them the widest attainable viewers.”

The chief, who beforehand labored with TF1 president Rodolphe Belmer at Canal+ Group, says this “every day drama occasion collection” will enable TF1 to “enrich its content material providing in linear and non-linear codecs and reasserts its position as a historic accomplice in content material creation.”

Netflix’s transfer into every day cleaning soap is a part of the streamer’s technique to place itself as a mass media outlet in key territories, notably by dwell content material and factual leisure. Earlier this yr, the service boarded its first cleaning soap in Spain, ‘Valle Salvaje’, which is produced by Bambú Producciones, and launched in all Spanish-speaking territories.