Common Music Group and Amazon Music have introduced an expanded international relationship that may “allow additional innovation, unique content material with UMG artists, and development of artist-centric ideas together with elevated fraud safety,” based on the announcement.

Whereas full particulars weren’t disclosed, the deal is meant to advance UMG’s “Streaming 2.0” technique, which focuses much less on scale in streaming and as a substitute goals to extend worth by means of totally different subscription ranges and promoting merchandise and different merchandise to followers.

On that word, the announcement states that UMG and Amazon Music will collaborate “to discover new and enhanced product alternatives designed to learn artists and enrich the expertise of their followers.” UMG may even collaborate with Amazon Music because it continues to develop in audio, together with audiobooks, audio and visible programming, and its funding in livestreamed content material. UMG and Amazon may even work collaboratively to handle, amongst different issues, illegal AI-generated content material, in addition to defending towards fraud and misattribution.

UMG chairman-CEO Lucian Grainge mentioned, “We’re very excited to advance our long-standing, wonderful partnership with Amazon Music that marks a brand new period in streaming—Streaming 2.0. We admire Amazon Music’s deep dedication to the pursuits of our artists, and look ahead to progressing our shared artist-centric goals by means of product innovation and accelerating development of their service.”

Steve Increase, VP of Audio, Twitch and Video games for Amazon added, “UMG has all the time been a collaborative associate to Amazon Music, and as we proceed to invent and introduce extra artist-to-fan connections by means of our product and unique content material, we’re redefining what it means to be a streaming service. We’re thrilled to develop our relationship with UMG which is able to allow us to associate on significant new methods for artists to deepen their engagement with followers all over the world, whereas working collectively to guard the work of artists, songwriters and publishers.”