Canela Media has employed media and leisure veteran exec Philippe Guelton as international president, the place he’ll be tasked with main the Hispanic digital media firm’s development and profitability within the U.S. and worldwide markets.

Guelton joins New York-based Canela after his earlier employer, Rooster Soup for the Soul Leisure, shut down after submitting for chapter final 12 months. At CSSE, which was the mum or dad of DVD kiosk community Redbox, Guelton served as chief income officer and president of free streaming service Crackle (beforehand a three way partnership with Sony). He oversaw Crackle in addition to Crackle Connex, the corporate’s ad-sales arm for its owned-and-operated streaming and branded leisure properties.

Previous to Crackle and CSSE, Guelton was CEO of SheKnows Media (now SHE Media), which he grew to a complete attain of 70 million month-to-month distinctive guests and over 300 million social media followers. He led the life-style media firm by way of its 2018 sale to PMC (which additionally owns Selection). Beforehand, Guelton was president of Thrillist Media Group, COO of Hachette Filipacchi Media U.S. and CEO of Japanese media firm Fujingaho (now a part of Hearst).

At Canela Media, he stories to co-founder and CEO Isabel Rafferty Zavala. “I’m so humbled to have introduced this firm to a degree the place we are able to deliver on an govt of this caliber to steer our efforts on a worldwide stage for the following section of Canela Media,” Rafferty Zavala mentioned in a press release. “Philippe is a superb addition to the Canela household and we’re so honored to have him be part of us throughout this thrilling time of development and prosperity as we enter new markets, develop new content material and broaden our technological capabilities.”

Guelton commented, “I’m thrilled to hitch Canela Media and stay up for collaborating with founders Isabel and Michael Rafferty to construct on the corporate’s success and amplify its impression. Because the Spanish-speaking inhabitants continues to develop and form each side of our society, I’m excited to contribute to Canela Media’s mission of delivering culturally resonant and influential content material.”

Canela Media operates Canela.TV, a free streaming platform aimed a U.S. Latino audiences that options a mixture of unique programming throughout Canela Music, Canela Youngsters, Canela Deportes, Canela Information and a library of telenovelas and traditional Mexican movies. The corporate’s proprietary Canela Viewers Options identifies U.S. Hispanic audiences on English- and Spanish-language streaming platforms.