Comcast tapped Jon Gieselman — who as soon as competed immediately with the cable big when he labored at DirecTV — for the newly created position of chief progress officer within the residential home companies of its Connectivity & Platforms phase.
Gieselman will lead the groups answerable for Comcast’s U.S. residential companies, together with product and the Xfinity model technique throughout TV, broadband and wi-fi in addition to gross sales, advertising, acquisition, retention and base administration. He’ll report back to Steve Croney, lately named chief working officer of Comcast’s Connectivity & Platforms division, which within the U.S. reaches greater than 64 million houses and companies.
Gieselman will begin at Comcast on April 28. He and his spouse are relocating from San Francisco to Philadelphia.
Most lately, Gieselman served as president of Expedia Manufacturers, main all of Expedia Group’s consumer-facing companies worldwide earlier than departing in Might 2024. Previous to that, he spent 5 years at Apple as VP of companies advertising, overseeing advertising for subscription companies together with Apple TV+, Music, the App Retailer, Health+, Information+, Arcade and Apple Card. Gieselman additionally served as SVP of promoting at DirecTV for 10 years “throughout a time of that firm’s peak shopper and product relevance,” Comcast mentioned moderately archly in saying his hiring.
“Jon is a daring and transformational chief who will deliver contemporary considering to our product and progress technique,” Croney mentioned in a press release. “He has a long time of expertise managing world-class manufacturers in extremely aggressive markets and is the right complement to our workforce. Whether or not competing with us at DirecTV or creating solely new classes for progress at Expedia Group and Apple, Jon has constantly developed manufacturers and advertising methods that construct loyalty with clients and ship outcomes.”
Gieselman, in a press release offered by Comcast, mentioned, “I liked competing on this class for over a decade so all I can say to my buddies and former colleagues is look out, we’re coming.”
Gieselman holds a bachelor’s diploma in English from Boston School and an MBA in technique and advertising from St. John Fisher College.
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