The Mouse Home has a brand new captain steering its ship in Japan.

The Walt Disney Firm revealed Friday the appointment of Tamotsu Hiiro as its new managing director for Japan. Tamotsu, who brings greater than 35 years of company management expertise to the function, will report on to Luke Kang, president of Disney’s Asia Pacific operations.

The veteran govt involves Disney after serving as president & CEO of McDonald’s Japan. Previous to his golden arches stint, Tamotsu spent three many years at Johnson & Johnson, culminating in his function as president of the corporate’s Japan division.

The management change comes as Carol Choi steps down from the Japan high spot after 5 years in Tokyo. Choi will proceed her regional obligations as govt VP for APAC studios, unique content material technique, networks and built-in advertising.

Throughout Choi’s tenure, she efficiently positioned Disney+ as a profitable streaming service within the aggressive Japanese market whereas overseeing a string of field workplace hits together with “Mufasa: The Lion King,” “Moana 2,” “Deadpool & Wolverine” and “Inside Out 2.” She additionally established Disney’s Japanese unique content material technique and staff.

“We’re thrilled to have such an achieved chief like Hiiro-san take the helm of our Japan enterprise, as we proceed to deepen our client connections on this extremely vital market,” stated Kang in a press release. “I imagine his deep market perception, strategic enterprise acumen and in depth native community will convey our Disney Leisure enterprise to new heights in Japan.”

Kang added that “Hiiro-san will construct on the strong basis of progress spearheaded by Carol Choi, who has made an indelible affect on our Japan enterprise and can proceed to accomplice with me on many strategic, key pillars of our APAC enterprise.”

Tamotsu stated: “I’m delighted to affix such an iconic and revered world firm like The Walt Disney Firm, which has generations of tales and characters that tens of millions of Japanese shoppers love. As Japan grows in strategic significance as a client and content material hub for the leisure business, I’m wanting ahead to the chance to contribute to the thrilling momentum of the corporate.”

Past his company management roles, Tamotsu presently serves as vice chair of Keizai Doyukai, the Japan Affiliation of Company Executives.

Disney’s connection to Japan dates again to 1959 when the corporate established its first business presence out there. Right now, Walt Disney Japan operates throughout a number of leisure sectors together with studios, streaming (Disney+), theme parks, gaming, client merchandise, and Disney retailer retail operations.

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