Dolby is heading to CinemaCon with a brand new offing for theater house owners, with a watch towards rising the variety of premium theaters that provide its Dolby Imaginative and prescient laser projection methods.

Dolby Cinema-branded auditoriums provide Dolby Imaginative and prescient coupled with Dolby Atmos sound in a custom-made upscale atmosphere with comfy seating and ambient mild. Now, Dolby is launching an extra plan by way of which theater house owners can have entry to the Dolby Imaginative and prescient projectors a la carte for premium auditoriums that already provide Atmos.

Dolby Cinema was launched as a premium model in 2014, and at this time there are 275 Dolby Cinemas worldwide. Within the U.S., these are at the moment supplied by way of companion AMC as “Dolby Cinema at AMC” branded websites.

“We’re thrilled to offer exhibitors this new providing, which is able to unlock considerably higher alternatives for moviegoers all over the world,” mentioned Jed Harmsen, head of cinema and group leisure at Dolby. “We need to get Dolby Imaginative and prescient and Dolby Atmos to as many exhibitors as doable.”

At subsequent week’s CinemaCon theater house owners conference, the Colosseum at Caesars Palace in Las Vegas — the venue used for studio displays on the confab — will as soon as once more be outfitted with Dolby Imaginative and prescient and Dolby Atmos.

Over 600 theatrical options have launched or are confirmed to be in Dolby Imaginative and prescient and Dolby Atmos, together with “Dune: Half Two,” “Barbie,” “Guardians of the Galaxy Vol. 3” and “Spider-Man: Throughout the Spider-Verse.”

In February, Dolby Atmos and the Christie E3LH Dolby Imaginative and prescient projector had been every honored with Scientific and Engineering Awards from the Academy of Movement Image Arts and Sciences.