Dwayne Johnson now formally owns title to the sobriquet “Essentially the most electrifying man in sports activities and leisure.”

The actor and leisure mogul, who broke out as a WWE star 20 years in the past, has gained rights to quite a few nicknames, insults and catchphrases from his time within the ring within the 90s and early 2000s — together with “Sweet Ass,” “Jabroni,” and “Should you scent what The Rock is cooking.”

The switch of the intellectual-property rights to the names and phrases to Johnson comes underneath his deal to hitch the board of administrators of TKO Group Holdings, the corporate fashioned by Endeavor that merged WWE and the UFC.

As introduced final month, Johnson has the rights to his well-known ring identify, “The Rock.” In its 10-Okay submitting Feb. 27 with the SEC, TKO revealed two dozen further names and taglines that at the moment are in Johnson’s management.

Right here’s the complete listing: “The Rock,” “Rocky Maivia,” “Workforce Company,” “Rock Nation,” “The Nation,” “Roody Poo,” “Sweet Ass,” “Jabroni,” “Should you scent what The Rock is cooking,” “The Samoan Sensation,” “The Blue Chipper,” “The Brahma Bull,” “The Individuals’s Champion,” “The Nice One,” “Know Your Function and Shut Your Mouth,” “Workforce Deliver It,” “The Rock Simply Deliver It,” “The Individuals’s Elbow,” “Rock Backside,” “Lastly, The Rock has come again to…,” “It doesn’t matter what…,” “Blue Hell,” “The thousands and thousands… (and thousands and thousands),” “Rockpocalypse,” “Undertaking Rock” and “Essentially the most electrifying man in sports activities and leisure.”

Below the TKO settlement, Johnson additionally has obtained possession of associated logos and repair marks in addition to “all different nicknames, caricatures, voice, signature, gestures, routines, costumes or components of costumes, equipment [and] crowns” associated to his time as a WWE performer.

The settlement provides, “For the avoidance of doubt, the ‘Rock IP’ doesn’t embody any photographic, audio and/or audiovisual footage of Dwayne Johnson embodied within the copyrighted works of WWE, nor does the ‘Rock IP’ embody any images, audio and/or audiovisual footage of Dwayne Johnson created by WWE in connection Dwayne Johnson’s providers underneath the phrases of the Providers Settlement.”

Per the SEC submitting for Johnson’s appointment to the TKO board, Johnson acquired $30 million in TKO inventory that vests in installments by means of the top of 2025, for a promotional providers contract. As well as, Johnson acquired $491,000 in royalty funds from WWE in 2023 — and he “will proceed to obtain such annual royalties from WWE and can be entitled to obtain royalties in reference to the sale of licensed merchandise that make the most of the Assigned IP and his identify, likeness and different mental property rights in accordance with the Providers Settlement,” per the submitting.