Christa Robinson and Lance Frank will tackle expanded roles for CBS‘ division constructed round CBS Information, native stations and syndicated programming, all put underneath the aegis of govt Wendy McMahon in August of final 12 months.

Frank, who has been with CBS Information since 2011, has been elevated to govt vp, communications for CBS Information & Stations and CBS Media Ventures, a brand new place. Frank will oversee initiatives tied to McMahon’s central staff, together with expertise relations and occasions throughout the division. He’ll proceed to supervise publicity for “60 Minutes,” and add “48 Hours” to his portfolio. Frank will report back to Chris Ender, govt vp of communications for CBS, together with McMahon.

Robinson, an trade veteran who has led communications for CNN Worldwide and Tribune Media, will proceed as govt vp, main CBS Information and Stations with an expanded position within the stations enterprise. She can have oversight for nationwide and native information throughout broadcast and streaming. Her staff will oversee communications for “CBS Mornings,” “CBS Night Information” and “Face The Nation,” together with digital enterprise and station operations. Robinson will report back to Ender, together with Ingrid Ciprián-Matthews, president of CBS Information. She has represented 4 completely different govt groups at CBS Information and is without doubt one of the longest-serving information communications executives within the trade.

McMahon’s imaginative and prescient for the division requires help for cross-platform initiatives that might come within the type of new occasions and streaming merchandise. She was given sole oversight of the division after the exit of Neeraj Khemlani, who labored alongside her as co-president, in August of 2023. McMahon

Leslie Ryan will proceed to guide communications for CBS Media Ventures, and can report back to Frank. Mike Nelson, a longtime communications govt for CBS Stations, will tackle a broader company communications position reporting to Frank. continues to guide comms for CMV syndication enterprise, reporting to Frank. Elita Fielder Adjei, who not too long ago joined the corporate, to guide communications for stations, will report back to Robinson.