“Depraved” is “very highly regarded” — on the massive display screen, and now on video-on-demand. In a uncommon show of transparency for downstream revenues, Common reported the big-budget musical adaptation has racked up $26 million in its first day and $70 million in its first week of digital launch in the USA and Canada.

In keeping with the studio, “Depraved” delivered the most important first day and preliminary week of gross sales for any Common theatrical title. For comparability, the studio’s second-largest VOD week was “The Tremendous Mario Bros. Film,” with $44 million from digital leases and gross sales. And Common expects the Oz-related riches to develop: “Depraved” nonetheless has greater than two months of exclusivity on house leisure platforms earlier than the song-and-dance extravaganza will likely be out there on Peacock, the streaming service owned by its mother or father firm, NBCUniversal.

“Depraved” has already generated $682 million worldwide since launching in theaters on Nov. 22. Although field workplace reporting is commonplace, downstream revenues like premium VOD are both seldom made public — or carried out so in an aggressively spun method.

“Depraved” debut on digital on Dec. 31, for $30 to purchase and $20 to lease the unique or sing-along model of the movie. Studio executives have conceded (after mass experimentation in the course of the early days of COVID) {that a} theatrical launch is significant for propelling a movie into the zeitgeist, and thus boosting ancillary revenues like PVOD. However digital platforms are interesting as a result of media firms get to maintain about 80% of on-line revenues in comparison with roughly 50% of field workplace returns. Within the case of “Depraved,” the studio acquired to maintain roughly 65% of field workplace ticket gross sales, in line with knowledgable sources.

Common has been probably the most aggressive of conventional movie studios in experimenting with the theatrical window and discovering methods to attenuate a film’s time on the massive display screen earlier than providing it to house leisure customers. The studio broke trade precedent in the course of the first month of the COVID pandemic by deciding to launch “Trolls World Tour” concurrently on digital platforms and in cinemas (although none besides drive-in venues have been open on the time). After its first few weeks, on the top of COVID-related lockdown measures, Common estimated that 5 million folks rented “Trolls World Tour,” producing roughly $100 million in gross sales. Since then, Common has settled on roughly 17 days of massive display screen exclusivity for smaller titles and after 5 weekends of launch for tentpoles (75 to 90 days of theatrical exclusivity have been commonplace previous to the pandemic) — with premium video-on-demand gross sales accounting for greater than $1.5 billion to this point.

Jon M. Chu directed the PG-rated “Depraved,” which stars Ariana Grande, Cynthia Erivo, Jeff Goldblum, Michelle Yeoh and Jonathan Bailey. Set earlier than, throughout and after the occasions of “The Wizard of Oz,” the story tells the origins of Grande’s Galinda (later referred to as Glinda the Good) and Erivo’s Elphaba (finally dubbed the Depraved Witch of the West) earlier than Dorothy landed in Oz and sauntered down the Yellow Brick Street. The sequel, which chronicles the Broadway present’s second act, was lately renamed “Depraved: For Good.” It floats to theaters on Nov. 21.