It’s a December to recollect for Prime Video. Per the streamer, the Dwayne Johnson and Chris Evans Christmas flick “Pink One” attracted a record-breaking 50 million worldwide viewers in its opening weekend on Prime Video (measured over 4 days), turning into Amazon MGM Studios’ most-watched movie debut ever on the streaming platform.

It’s a real Christmas miracle for the movie, which boasted a Santa-sized $250 million funds and opened to simply $32 million within the U.S. final month. Amazon MGM head of theatrical distribution Kevin Wilson hinted on the studio’s justification for spending huge with out requiring a whole lot of ticket gross sales in return, telling Selection in November, “Whether or not or not individuals prefer it, the worth of those motion pictures is completely different for our enterprise mannequin. … If we will put these motion pictures out theatrically and canopy our P&A [print and advertising] prices, why wouldn’t we? We’re getting an enormous advertising marketing campaign that’s being paid for earlier than the movie will get to streaming.”

Regardless of critics like Selection‘s Owen Gleiberman largely panning the movie, with a 33% “rotten” common on Rotten Tomatoes, the movie fared higher with audiences, notching an A- grade from moviegoer pollster CinemaScore.

“Pink One,” which continues to be enjoying globally on the large display screen on over 3,000 screens in North America and three,300 screens internationally, additionally stars Lucy Liu, Kiernan Shipka, Bonnie Hunt, Kristofer Hivju, Nick Kroll, Wesley Kimmel and J.Okay. Simmons. Jake Kasdan directed the movie from a screenplay by Chris Morgan. Producers are Seven Bucks Productions’ Hiram Garcia, Johnson and Dany Garcia, Chris Morgan Productions’ Morgan and The Detective Company’s Kasdan and Melvin Mar.

The PG-13 vacation motion comedy follows Johnson’s Callum Drift, the top of North Pole safety, as he reluctantly groups up with Chris Evans’ rascally hacker Jack O’Malley to discover a kidnapped Santa Claus in time for Christmas.

“Given the viewers response to ‘Pink One’ each in theaters and on Prime Video, the movie will clearly be a perennial vacation favourite for years to return,” stated Amazon MGM Studios head Jennifer Salke on the movie’s streaming debut. “Each movie is completely different, and we’re so grateful for the partnership with our filmmakers in collectively discovering the correct technique to get this movie in entrance of the widest doable viewers. With ‘Pink One,’ there was little doubt that technique wanted to incorporate a theatrical launch and related advertising marketing campaign, which drove audiences to theaters and generated consciousness for the movie with viewers who would finally tune in on Prime Video. It’s rewarding to see our plan repay for purchasers, and we’re extremely grateful to your complete filmmaking workforce and forged who helped make it occur.”

Prime Video touted Jake Gyllenhaal’s “Street Home” as its most-watched debut title earlier this 12 months, additionally citing 50 million viewers, though that determine was recorded over two weekends in comparison with the four-day window for “Pink One.”