It is taking place … enormous hitmakers are being wiped from TikTok after the app failed to succeed in a cope with UMG — one thing Rickey Thompson calls a game-changer, and a bummer.

We chatted with the social media star Wednesday in Bev Hills, and he advised us the unlucky growth creates a large dent in TikTok content material … ‘trigger the platform’s finest recognized for turning common people into in a single day stars with viral clips of them dancing to music from Taylor Swift, Drake and extra.

As probably the most in style apps on the planet, Ricky additionally acknowledges TikTok’s a spot many customers go to find their fave artist’s new music — so shedding that’s disappointing for followers and musicians alike.

Probably the most optimistic spin on this upheaval is newer artists will not need to compete with established superstars to get their music on the market — however Rickey is not completely satisfied that’ll be the case.

On a optimistic observe, he tells us the choice will not utterly wreck the app … it will simply restrict what movies folks can create with out utilizing music. So, for many who get pleasure from a little bit boogie on TikTok, he advises them to only do it on their very own time.

For a fast rundown: Common Music Group is yanking its artists’ music off the platform after a tense standoff … saying TT wanted to pay more money to license the tunes.

For its half, TikTok’s accusing UMG of spinning a “false narrative” and says it has wholesome ‘artist-first’ agreements with each different label and writer.

Issues have been clearly by no means resolved — however Rickey says the entire thing would not truly have an effect on him … trigger he is simply there to make folks chuckle. No music wanted!