In a transfer bridging conventional South Indian music with international audiences, acclaimed Indian-American vocalist, musician and composer Sid Sriram has unveiled a three way partnership with Warner Music India, marking a brand new chapter in his boundary-pushing profession.
The partnership launches with the discharge of “Sivanar,” a devotional observe devoted to Hindu God Murugan that holds profound private significance for Sriram. The music attracts from a 14th century Tamil anthology known as “Thiruppugazh,” written by saint poet Arunagirinathar.
“I feel that is the primary music I ever fell in love with singing,” Sriram tells Selection. “I’d heard my mom sing it earlier than, and I requested to be taught it. It was one of many first portals for me to be taught what give up felt like.”
The deeply private connection extends past childhood reminiscences. Sriram has carried out “Sivanar” extensively all through his profession, together with throughout his acclaimed Coachella set final 12 months.
“Each evening, singing that piece would really feel like this stunning exhale that all of us received to have collectively,” he explains. “To me, this piece evokes a deep sense of longing whereas additionally overlaying you with a sense of understanding and peace.”
The accompanying visible for “Sivanar,” directed by Parasher Baruah, was filmed on the Batu Caves in Kuala Lumpur, Malaysia throughout Thaipusam, a Hindu competition that attracts over one million devotees. “Being current there through the competition was such a profound expertise,” Sriram says. “To see such deep devotion at such a scale was humbling, inspiring and magnetic.”
Whereas the composition and poetry are conventional, Sriram’s recording brings collectively “pulsating synths, onerous hitting drums, and chopped up samples of conventional Thavil recordings,” creating what he describes as “a real coming collectively of worlds.”
The three way partnership with Warner Music India represents greater than only a label deal for Sriram. “The three way partnership will likely be a mechanism to take the extremely vibrant and dynamic music of South India to the world,” he says. “By means of this JV, I’ll do that passionately as each an artist and enterprise particular person.”
Past releasing Sriram’s personal music, the partnership goals to find and develop new expertise. Sriram envisions artists who will draw from their distinctive cultural roots to create revolutionary up to date music. “The ethos of this three way partnership will likely be one that enables and encourages artists to drag from no matter their distinctive roots are and envision these roots in ways in which make for music that’s by no means been heard earlier than.”
Following “Sivanar,” followers can anticipate extra singles from Sriram all year long. He guarantees that future releases will span a various vary of themes “from songs about love, to songs that affirm one’s id, to extra spiritually based mostly items.”
Sriram is a genre-hopping vocalist who rose to stardom together with his soul-stirring playback hits throughout Tamil, Telugu, and Malayalam-language cinema industries. After breaking out with A.R. Rahman’s “Adiye” in “Kadal,” Sriram grew to become the go-to voice for heartbreak and devotion, fusing Carnatic roots with R&B, lo-fi soul, and indie angst. Together with his genre-fluid English-language solo album “Sidharth” and packed international excursions, the Bay Space-raised Berklee alum has confirmed he’s not only a playback phenomenon — he’s a boundary-blurring artist commanding each the streaming charts and the stage.
For Sriram, this new enterprise represents one other avenue for inventive exploration relatively than a pivot away from his different work.
“I’ve by no means actually felt the necessity to attempt to strike a steadiness,” he says of his multifaceted profession. “My journey has been and can proceed to be a free flowing immersion into these totally different areas.”
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