SiriusXM named trade veteran Sarah van Mosel to the newly created place of senior VP of podcast technique. It’s a return to SiriusXM for von Mosel, who beforehand served as chief income workplace at its subsidiary Stitcher.

Von Mosel most just lately was EVP of iHeartMedia’s iHeart Viewers Community audio promoting group. At SiriusXM, she studies to Scott Greenstein, president and chief content material officer, who introduced her hiring in a memo to workers Thursday.

Her rent comes after SiriusXM final month introduced a multiyear settlement price greater than $100 million with SmartLess Media and its three founders — Will Arnett, Jason Bateman and Sean Hayes — encompassing unique promoting and distribution rights, content material, occasions and extra for his or her in style flagship podcast “SmartLess” and different reveals produced by the corporate. Different podcasts and media firms represented solely by SiriusXM Media, embrace “Conan O’Brien Wants a Pal” and the entire Group Coco roster; Ashley Flowers’ Audiochuck that includes “Crime Junkie”; and Crooked Media and its hit “Pod Save America.” SiriusXM’s authentic podcast sequence embrace “Workplace Women” and “How Did This Get Made?”

“A significant space of focus is increasing {our relationships} with prime podcasts as we glance to develop each our unique content material portfolio and help our profitable promoting enterprise,” Greenstein wrote. “To assist us obtain our targets, we determined to herald an knowledgeable to champion SiriusXM within the market. I’m thrilled to welcome Sarah van Mosel again to SiriusXM in a brand new position as Senior Vice President of Podcast Technique, reporting on to me. On this position, Sarah will develop a focused podcast acquisition technique in addition to supply and entice up and coming new expertise to the SiriusXM Podcast Community.” 

Reporting to Von Mosel shall be Adam Sachs, newly named as senior VP of podcast content material, main podcast manufacturing and improvement.

Previous to becoming a member of iHeartMedia, van Mosel served as chief income officer at Stitcher, the place she led podcast income technique throughout SiriusXM, Pandora and Stitcher. Van Mosel was a part of the management workforce that oversaw Stitcher’s acquisition by SiriusXM in October 2020. Following the acquisition, she was accountable for integrating Stitcher’s gross sales group, setting path for income progress and scaling alternatives for podcast monetization.

Van Mosel has held a number of government roles within the podcast house, together with chief podcast gross sales and technique officer at Market Enginuity, the place she constructed the monetization engine for podcasts from PRX, Radiotopia, The Moth and TED Talks Each day. Along with overseeing income technology, van Mosel drove content material acquisition and enterprise improvement throughout 13 public media stations within the prime 10 U.S. markets. Previous to Market Enginuity, van Mosel has additionally held senior positions at Acast and WNYC.