The extremely anticipated second season of “Squid Sport” has emerged as not solely the most-watched worldwide sequence in India for 2024 but additionally achieved the very best viewership of all time within the class, based on a complete report by media consulting agency Ormax Media. The Netflix phenomenon had 19.6 million viewers in India, considerably outperforming different worldwide titles.
Within the Hindi-language house, Prime Video’s “Mirzapur” Season 3 claimed the highest spot with 30.8 million viewers, adopted by “Panchayat” Season 3 with 28.2 million viewers. Netflix demonstrated its energy within the Hindi-language movie class, securing 11 of the highest 15 spots, together with the highest eight positions, with “Do Patti” main at 15.1 million viewers.
The unscripted content material panorama noticed JioCinema’s “Bigg Boss OTT” Season 3 main with 17.8 million viewers, adopted by Netflix’s “The Nice Indian Kapil Present” Season 1 at 15.7 million.
Past the Hindi-language house, Disney+ Hotstar emerged as a major participant, main the Telugu-language content material record with 4 entries and dominating the Tamil content material house with seven entries within the prime 10. “Save The Tigers” Season 2 topped the Telugu viewership charts with 5 million viewers, whereas Prime Video’s “Inspector Rishi” led Tamil content material with 4.9 million viewers.
Within the worldwide movie class, Prime Video’s “Highway Home” stood as the only title to cross the 5 million viewership mark, main a comparatively modest yr for worldwide movies. Prime Video dominated this house with six entries within the prime 10, whereas Netflix secured the remaining 4 spots.
The research additionally revealed that established franchises dominated worldwide content material, with seven entries within the prime 10, together with “The Boys” Season 4 (10.5 million viewers) and “The Lord of the Rings: The Rings of Energy” Season 2 (8.8 million viewers).
When it comes to content material energy, measured by Ormax Energy Score (OPR), Prime Video’s “Panchayat” Season 3 emerged because the most-liked Hindi sequence of 2024 with a rating of 77, whereas “Squid Sport 2” topped the worldwide class with 73 factors. Amongst worldwide movies, Netflix’s “Spaceman” led with 62 factors, adopted by Disney+ Hotstar’s “Taylor Swift | The Eras Tour (Taylor’s Model)” at 61 factors.
The report highlighted attention-grabbing tendencies in advertising and marketing buzz, with “Mirzapur” Season 3 attaining a peak buzz rating of 63%, the very best for any streaming present in 2024 and rating third on the all-time record behind solely its predecessor “Mirzapur” Season 2 and “The Household Man” Season 2.
The report completely centered on streaming originals, excluding non-original content material comparable to theatrical releases, catch-up tv, and sports activities content material. Ormax Media’s methodology concerned major analysis carried out amongst audiences throughout India, projecting to the streaming universe within the nation.
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