Child-targeted U.A.E. animation powerhouse Animotion Media is increasing its world footprint, linking with India’s Reliance Animation Studios to deliver hit properties to the South Asian market in a significant distribution play.
Reliance will introduce Animotion’s flagship franchise “The Fixies” to Indian audiences in 2025, with plans to additional increase throughout Bhutan, Bangladesh, Sri Lanka, Pakistan, Nepal, the Maldives, and Afghanistan.
The partnership will see each the “The Fixies” animated sequence and “The Fixies Film: High Secret” dropped at a number of platforms in native languages, extending the property’s attain after earlier profitable localizations in English, Spanish, Polish, and Arabic territories.
The Fixies are a race of tiny human-like creatures who secretly stay within machines, home equipment and units, sustaining and repairing them.
“We’re thrilled to collaborate with Reliance Animation, a pacesetter in South Asia’s animation panorama, to deliver ‘The Fixies’ to thousands and thousands of recent followers,” mentioned Julia Nikolaeva, normal supervisor at Animotion Media Group. The property has already generated billions of views on YouTube and different platforms globally.
Reliance Animation Studios, a key leisure division of India’s Reliance Group, will leverage its regional experience to distribute the content material throughout tv, digital streaming platforms, and pursue licensing alternatives. The businesses have additionally outlined plans for localized spin-offs and new sequence developments.
Shibasish Sarkar, group CEO of Reliance Leisure, characterised the deal as one that can “pave the way in which for cross-border content material collaboration in each leisure markets, whereas additionally unlocking new alternatives for development and expanded partnerships.”
“We’re excited to associate with Animotion Media on ‘The Fixies,’ this top quality property. This marks the start of our joint undertaking, and we sit up for broadening our partnership to develop new mental properties that leverage the inventive skills and capabilities of each Reliance and Animotion,” added Tejonidhi Bhandare, CEO at Reliance Animation.
The strategic alliance represents a big transfer in Animotion’s worldwide development technique because it targets one of many world’s most quickly evolving leisure markets.
Animotion Media’s portfolio contains different globally acknowledged animation manufacturers equivalent to “Tina and Tony” and “Child Riki,” with a give attention to academic and entertaining content material for younger viewers worldwide.
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