YouTube has set the date for its 2025 Brandcast occasion — in the course of the TV business’s upfront week in New York Metropolis — and it’s bringing pop star Woman Gaga and prime creators like MrBeast and Brittany Broski out for the present.
The YouTube invitation-only upfront presentation shall be held Wednesday, Might 14, beginning at 5:30 p.m. ET at Lincoln Heart in New York Metropolis.
YouTube CEO Neal Mohan and execs together with YouTube chief enterprise officer Mary Ellen Coe and Google president of Americas and world companions Sean Downey will seem on stage on the occasion to make the case to Madison Avenue patrons to spend their advert bucks on YouTube — alongside a lineup of expertise.
Woman Gaga is scheduled to take the stage Brandcast, “celebrating her iconic presence on YouTube over the previous 20 years,” in line with the video platform. “From her billion-view music movies, to viral fan moments — Gaga’s ‘little monsters’ come to life on YouTube, the place fandom goes past views to turn into a spot for conversations and neighborhood,” YouTube mentioned in asserting the Brandcast plans. The singer just lately launched “Mayhem,” her seventh studio album.
YouTube’s prime creators set to look embody MrBeast (actual title Jimmy Donaldson), who runs the most-followed channel on the platform with greater than 378 million subscribers. His current video “Beat Ronaldo, Win $1,000,000,” which featured superstars like Cristiano Ronaldo, Tom Brady and Bryson DeChambeau, has already racked up greater than 240 million views.
Brittany Broski, who has 3 million-plus subscribers throughout channels, would be the creator host of this yr’s present. Final week, she launched Brittany Broski Music with a canopy of Harry Type’s “Adore You” that hit the highest of YouTube’s Trending charts. He content material consists of superstar interview present “Brittany Broski’s Royal Courtroom” and podcast “Broski Report.”
This week, Nielsen introduced YouTube was the No. 1 media distributor within the month of February 2025, forward of Disney and different media firms. YouTube has held the highest share in streaming watch time within the U.S. on TVs for greater than two years, in line with Nielsen, and TV just lately surpassed cellular as the first machine for YouTube viewing within the U.S. by watch time.
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