In a brand new evaluation of Australia’s evolving leisure panorama, analysis agency Media Companions Asia (MPA) initiatives the nation’s video trade will attain $12.3 billion in complete income by 2030.

The expansion trajectory represents a 2.8% compound annual development fee (CAGR) from 2025, with on-line video claiming the lion’s share at $9.4 billion.

YouTube has emerged because the undisputed chief in Australia’s streaming wars, capturing 33% of the 7.1 billion minutes streamed throughout cellular and linked TV units in 2024. The platform ranks as the highest income generator within the total video sector, with Netflix in fourth place, whereas home gamers Foxtel and 9 maintain second and third positions respectively, based mostly on complete display screen revenues. In keeping with MPA analysis, Netflix secured 17% of streaming minutes, adopted by 9’s streaming providers at 11% and Foxtel’s choices at 9%. Disney+ and Prime Video every captured 6% of streaming time.

The premium VOD market, at the moment valued at $3.3 billion and encompassing each subscription VOD (SVOD) and broadcaster VOD (BVOD) classes, is forecast to surpass $5 billion by 2030. Seven main corporations dominate this house, controlling 90% of viewership and income.

Netflix maintains its SVOD management with a 27% share of premium VOD income in 2024, adopted by Foxtel Group at 18%. The streamer’s 2025 Australia choices embody “The Survivors,” “Son of a Donkey” and “Apple Cider Vinegar.” 9 Leisure, which operates each 9Now and Stan, captured 14% of the market, whereas Amazon Prime Video and Disney+ secured 11% and 10% respectively.

The report identifies key development drivers together with excessive linked TV penetration (82% of households in 2024), continued funding in premium content material, and the growth of ad-supported SVOD tiers. Structural shifts comparable to Disney+’s ESPN integration and DAZN’s Foxtel acquisition are anticipated to reshape the aggressive panorama, although weakening shopper sentiment presents potential headwinds.

From 2019 to 2024, Australia’s video trade income grew from $7.7 billion to $10.1 billion, representing a 5.6% CAGR. Throughout this era, on-line video’s market share practically doubled from 32% to 62%, underscoring the dramatic shift towards digital platforms.

“International platforms YouTube and Netflix lead Australia’s streaming market, leveraging scale, promoting and subscription income,” famous MPA government director Vivek Couto. “Home incumbents like Foxtel proceed to compete with premium sports activities choices, exemplified by Kayo, the second largest premium VOD platform by income whereas 9 sustains aggressive traction with ad-supported BVOD, capitalizing on native content material to drive income, and its SVOD providing, Stan.”