Chinese language distribution firm Hishow has launched We Love Cinema, a brand new label devoted to highlighting arthouse movies from world wide in mainland China.

The brand new programme, unveiled on the Hong Kong FilmMart, will concentrate on distribution, advertising and exhibition for films throughout arthouse and style. We Love Cinema will likely be growing revolutionary advertising initiatives, as an example a WeChat mini app boasting unique contents and bonuses, in addition to early screenings and Q&A with filmmakers. As a part of the programme, Hishow can even be establishing a community of arthouse cinemas.

The Beijing-based distributor has been ramping acquisitions of worldwide status films. One in all its current acquisitions embrace Walter Salles’ Brazilian household drama “I’m Nonetheless Right here” which simply gained greatest worldwide function movie on the Oscars, together with Salles’ 1998 movie “Central Station.” Different current pickups embrace the Oscar-nominated animated function “Memoir of a Snail” from Australian stop-motion grasp Adam Elliot, in addition to his basic “Mary and Max,” and French directing duo Hélène Cattet and Bruno Forzani’s motion thriller thriller “Reflection in a Lifeless Diamond” which competed on the Berlinale.

The corporate additionally re-released its Italian basic “The Legend of 1900” and Japanese anime “Street to Ninja: Naruto the Film.” Its library of critically acclaimed overseas movies embrace Jean-Pierre Jeunet’s “Amélie,” Asghar Farhadi’s Oscar and Golden Bear winner “A Separation,” Matteo Garrone’s Oscar-nominated refugee drama “Io Capitano,” and “Morten Tyldum’s The Imitation Sport” starring Benedict Cumberbatch, in addition to its in-house manufacturing “Yanagawa” which gained Finest Image at China’s Golden Rooster Awards.