In an effort to lift cash for households of colour displaced by the latest Los Angeles wildfires, actor and comic Milana Vayntrub goes a lot farther than a GoFundMe.

Rising to fame a decade in the past as “the AT&T woman” featured prominently in commercials for the telecom large, Vayntrub lately launched OnlyPhilanthropy – a type of spoof of the ever-present grownup content material platform OnlyFans – the place she’s sharing “flirty” photographs in change for money for victims.

Although she is just not offering nudes, Vayntrub says the mission hopes to “use the male gaze to struggle the blaze.” One such flirty pic will run you $69, with tiers for extra. The platform comes with a gentleman’s settlement that donors is not going to proliferate the pictures on-line. Vayntrub is handing 100% of her proceeds to profit BIPOC households affected by a number of devastating fires in Southern California this 12 months. In 4 days of operation, she’s stacked practically $200,000.

“I’m excited to take male consideration and alchemize it into assets for ladies in want,” she mentioned. “That is about multiple fundraiser; it’s about redefining who controls the monetary energy of on-line consideration.”

Vayntrub hopes to ultimately recruit different celebrities, influencers and activists to affix her “purpose-driven experiment.”

A refugee escaping antisemitism at age two, Vayntrub was raised in West Hollywood. Along with her work with AT&T, she most lately appeared in “Monsters: The Lyle and Erik Menendez Story” and the Tribeca Movie Pageant participant “Unhealthy Shabbos.” Extra credit embody the Judd Apatow Netflix collection “Love,” HBO’s “Silicon Valley,” NBC’s “This Is Us” and Showtime’s “Californication.”