The 6 p.m. telenovela slot at Globo — the free-to-air channel of the largest manufacturing power in Latin America — has lengthy been identified for its extremely profitable, family-oriented interval items, from “The Thorn and the Rose” to “Pepper Chocolate.” At present on air, “She’s the One” is eyeing to hitch this prestigious rank.

Talking completely with Selection forward of the launch of “She’s the One” at Content material Americas — a Miami-based occasion aimed on the Latin and Hispanic markets, with telenovelas, collection, documentaries and codecs — showrunner Alessandra Poggi says she is thrilled with the viewers reception of the story in Brazil to this point.

Set in 1958, “She’s the One” follows Beatriz (Duda Santos), who believed she was deserted at 4 years previous however later discovers her loving mom (Carol Castro) suffered a grave accident and was subsequently manipulated by a villainous mother-and-son duo, performed by famend actors Lilia Cabral and Fábio Assunção.

That is the third interval piece helmed by Poggi, becoming a member of “Darkish Days” and “A Trick of Destiny.” On setting the story in 1958, Poggi says she likes “to set a interval telenovela in a particular 12 months as a substitute of a sure decade.” She provides, “In ‘A Trick of Destiny,’ we have been in 1944 when Brazilian troopers went to struggle in World Struggle II, as I wish to benefit from our nation’s huge and wealthy historical past. Once I wanted to decide on a 12 months for ‘She’s the One,’ I went with 1958, which lives in our cultural creativeness because the 12 months when the whole lot was going properly in Brazil.”

“We had simply received the World Cup for the primary time,” the writer continues. “It was the 12 months Bossa Nova was invented, we had Cinema Novo, the development of our capital of Brasilia… Then I started to research what wasn’t so good about 1958 as a result of issues couldn’t have been that idyllic for everybody.”

Straying away from privilege, Poggi discovered tales of those that lived harsher lives at a time broadly thought of affluent in Brazil, imbuing the struggles of her protagonist with still-relevant points corresponding to racism and sexism.

“That is one thing I like to research in my work: who in society is completely happy? Who is prospering? Who isn’t? In 1958, males cheated on their wives continually; society was very sexist and racist. The youngsters of divorced moms suffered loads. Queer individuals couldn’t reside in truth. So, I wished to speak about these points, that are sadly nonetheless related right now. I couldn’t ignore it.”

Of broaching heavy points in a family-friendly slot, Poggi says she believes “each story might be informed in any slot” so long as authors have “the suitable strategy.”

“I’ve no reservations in exploring any specific problem; I’m solely cautious with the way in which I carry these themes into the story in order that the viewers loyal to the 6 p.m. slot doesn’t reject such discussions,” she emphasizes, including that her technique is to broach conversations on themes corresponding to racism and classism in a “softer” tone conducive to the basic interval piece. “Individuals embrace it and start to mirror upon these points. Many youngsters are watching ‘She’s the One.’ Whole households sit down to look at the novela collectively. My youngsters watch it. It’s all in regards to the tone.”

As for what the writer considers to be the best benefit of the Brazilian telenovela, the reply is correct on the tip of her tongue: “It’s an open work. And it’s a protracted open work, too, the place you’ve got the area to switch the story in line with what persons are responding to. I feel that is definitely the largest triumph of our novelas.”

“I additionally love following the telenovela whereas it’s airing,” she provides of the immediatism of the format. “I’m on Twitter whereas the episode is on the air to examine what persons are saying. I like it when my manicurist brings it up, after I hear individuals chatting about it within the grocery store. Individuals will write to me and inform me in regards to the issues they like and the issues they don’t.”

Whereas telenovelas lose a number of the triumphs of the format when screened internationally since authors are now not in a position to modify the narrative, Poggi nonetheless believes they’ve “unbelievable” worldwide potential. “Brazilian telenovelas have traveled the world because the very starting. I used to be in Chile as soon as, and one among my novelas was on TV. It screens as a closed work, so it has a unique high quality, however it’s nonetheless unbelievable to see the response to it.”

“Once we see one thing we’ve written, or a good friend has written, being consumed overseas, we’re so very completely happy as a result of it’s a means of disseminating our tradition. Individuals turn out to be extra all for visiting our nation, studying our authors, consuming our artwork… Telenovelas take Brazil to the world.”

On prime of screening “She’s the One” this week, Globo will have a good time its a centesimal anniversary at Content material Americas with an occasion titled Globo 360: the Future Has Already Begun, with lauded actress Sophie Charlotte (“Rebirth” and “All The Flowers”) in attendance.