Prime Video has named Keisuke Oishi as its new nation supervisor for Japan, efficient Jan. 20. The veteran Amazon govt, who most just lately served as director and normal supervisor of Amazon Music Japan, will report back to Gaurav Gandhi, VP of Prime Video Asia Pacific, Center East and Africa. He replaces Kodama Takashi.

Oishi brings a decade of Amazon expertise to the function, having joined the corporate in 2014 after a stint at Sony Company. The Hitotsubashi College alum has climbed the ranks at Amazon Japan, holding key positions together with head of the software program and online game division and director of the leisure media division, the place he oversaw the corporate’s packaged media enterprise throughout a number of leisure verticals.

The appointment comes because the streaming big continues to realize momentum within the Japanese market, the place it has established itself as a go-to vacation spot for native content material. Past its core SVOD providing, Prime Video Japan has expanded into add-on subscription companies and boasts one in all Japan’s most in depth TVOD libraries. The platform has additionally made vital inroads in reside sports activities streaming, that includes boxing and baseball occasions which have struck a chord with Japanese viewers. Within the fast-growing Asian streaming market, Japan has the third quickest development price at 15%, in accordance with a current examine by Media Companions Asia.

In an inner communication to the Prime Video Asia Pacific workforce, Gandhi expressed optimism concerning the platform’s trajectory in Japan. “We’ve seen nice success with our content material and unimaginable buyer development for Prime Video in Japan over the previous few years because of all of your nice work, creativity, and relentless give attention to the shopper,” he wrote, including that he stays “tremendous excited” concerning the service’s plans and initiatives for 2025.

In 2024, Prime Video dropped unique productions in Southeast Asia. Japan and India remained unscathed. “There is no such thing as a change in our funding focus in our different APAC territories together with Japan and India,” Gandhi had stated in a notice to employees then.

Prime Video just lately set a February international premiere for “Damaged Rage,” the newest function from acclaimed Japanese filmmaker Takeshi Kitano.