Selection‘s “Actors on Actors” Season 21 is formally essentially the most profitable social rollout in franchise historical past.

The beloved video collection, which pairs actors in dialog with one another and launches twice a 12 months throughout Oscars and Emmys season, amassed over 197 million video views throughout social media platforms — a whopping 36 % enhance over “Actors on Actors” Season 19, which beforehand held the report.

Selection’s social media workforce, led by editor Rachel Website positioning with coordinator Julia MacCary, posted over 650 static pictures and movies to X, TikTok, Instagram and Fb as a part of the collection rollout. TikTok alone accrued over 120 million video views and Instagram over 57 million, whereas clips posted to X generated over 12.3 million video views.

This season featured memorable conversations between Kieran Culkin and Colman Domingo, whose witty repartee sparked a lot on-line discourse about morning routines and astrology; Ariana Grande and Paul Mescal, who got here collectively for a buzzy breakdown on the “Glicked” phenomenon; and Angelina Jolie and Cynthia Erivo, who went deep of their dialogue of their singing lead turns in “Depraved” and “Maria.”

Season 21 was govt produced by Ramin Setoodeh, Donna Pennestri, Michelle Merker and Andrew Russell, with Michelle Sobrino-Stearns serving as executive-in-charge of manufacturing and Nicholas Stango main Selection’s video workforce. Conversations have been moderated by Setoodeh, editor-at-large Kate Aurthur, reporter Selome Hailu and chief correspondent Daniel D’Addario.

Maris Berzins, Georg Kallert, Diana Nguyen and Rob Schroeder served as producers, with Mark Hayes as publish producer and Katie Adler as affiliate producer. Selection senior govt producer Sydney Kramer, content material strategist Lauren Ames, junior producer Tania Merlos and editor Karen Mizoguchi additionally contributed.