ABC Information is taking even just a little extra time to take pleasure in “The View.” The long-running daytime chat present is ready to broaden to the weekends beginning Jan. 11. “The Weekend View” is a half-hour that can air on streaming platform ABC Information Reside and have the present’s Friday panel, which incorporates moderator Pleasure Behar, together with co-hosts Sunny Hostin, Sara Haines, Alyssa Farah Griffin and Ana Navarro.

“The Weekend View” will premiere at 7:30 a.m. Saturdays on ABC Information Reside, then run all through the weekend. The present will embrace an prolonged “Sizzling Matters” section — taped on Friday after the common “The View” broadcast. It’s going to additionally embrace clips from the talker’s companion podcast, “Behind the Desk,” which options govt producer Brian Teta and “The View” co-hosts as they speak in regards to the week’s high pop-culture tales.

“It’s a possibility for us to increase the dialog, give viewers extra of what they love from the connection they really feel for the present,” mentioned Karin Gilford, senior vp of Digital Media, ABC Information Group and Disney Leisure Networks. “We actually suppose ‘Weekend View,’ along with what we’ve completed on podcasting — we’ve at all times had a terrific brief type and social presence for the present — is type of the subsequent frontier.”

“The Weekend View” will probably be produced by “The View” staff, together with Teta, govt broadcast producer Robin Hommel and director Sarah de la O.

“Along with having its most-watched linear season in 4 years, ‘The View’ is discovering success assembly viewers wherever they get their content material, from podcasts to YouTube, and now with new unique streaming content material for the weekend on ABC Information Reside,” Teta mentioned.

As for the combo of content material on the brand new half-hour, Gilford mentioned “The Weekend View” received’t be as politics-heavy because the weekday “View,” taking a web page from different ABC Information Reside weekend programming. That features “GMA Life,” which can be a extra lifestyle-oriented weekend version of “Good Morning America.”

“We’re following what we’ve seen achieve success on ABC Information Reside on the weekends,” she mentioned. “On Saturdays and Sundays, it’s form of the extra a lighter really feel. They’re nonetheless overlaying all of the tales of the week, however in just a little little bit of a special tone. So it’ll be the identical present format. We’ll cowl the new matters, however it’ll lean just a little bit extra into popular culture on the weekends.

“I feel folks like to listen to what the hosts should say about a wide range of matters,” she added. “The weekends are additionally when everyone’s typically taking a break. So it’s a possibility to spotlight a few of the stuff the present covers all through the week, that’s possibly not at all times in a few of these politics arenas.”

As a part of the launch, RoC Skincare signed on to function unique sponsor of “The Weekend View.” That marks the primary time ABC Information Reside has sealed an built-in model sponsorship.

“I feel that’s even tremendous revolutionary, determining methods to carry advertisers together with us which are excited in regards to the content material,” Gilford mentioned. “Take beloved reveals, expertise you already know, which have fascinating factors of view, and provides audiences extra entry to that expertise in locations and codecs that they’re enthusiastic about.”

Apart from ABC Information Reside — which is offered on Disney+, Hulu, YouTube, ABCNews.com, the ABC Information and ABC Information Reside apps and elsewhere —  “The Weekend View” will stream on ABC-owned stations streaming channels. There’s an opportunity for it to additionally change into obtainable on different platforms as nicely, Gilford mentioned.

“We’re going to start out in streaming, however we’re wanting on the ecosystem,” she mentioned. “ what’s the appropriate technique for placing it on VOD, which platforms. And the way we take these items and atomize them neatly onto social, primarily based on consumer demand. You’re going to see much more of that from us subsequent 12 months.”

Apart from “The Weekend View” and “GMA Life,” different ABC Information Reside programming contains “Prime with Linsey Davis,” “ABC Information Reside Studies,” “ABC Information Reside First” and “ABC Information Reside Weekend.”